Publisher's Synopsis
OK - We spend our lives surrounded by temptations aimed specifically at our primal impulses and increasingly personalized. From the ease of online shopping, pornography or gambling, to the fast food chains that line our streets and malls or just a click away on an app, inviting us to overindulge in all the wrong things. Staying away from what we know we shouldn't do can seem like a constant and exhausting struggle. The Science of Sin brings together the latest findings in neuroscience to shed light on a topic as universal and fascinating as temptation. With each chapter inspired by one of the seven deadly sins, neurobiologist Jack Lewis sheds light on the neural battles between temptation and restraint that take place in our brains, suggesting strategies to help us manage our most problematic impulses. A book to understand why we can become ruthless when we are overcome by envy, why some people have affairs and cheat on their partners, why we seem to find it so hard to stick to a diet, resist the lure of social media and endlessly compare ourselves to other people. A read that contains valuable lessons geared toward introspection and analysis of our own behavior, with the explicit goal of improving our health, happiness and productivity by helping us say "no" more often, especially in the most difficult situations to resist."
