Paperback (09 Mar 2023)
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The present study is an attempt to develop and empirically test the conceptual framework that makes real sense of comparing price-quality-brand image-value relationship and ultimate satisfaction in the product market. The Thesis comprised of six chapters and each chapter is introduced as follows:
| ISBN: | 9787098936046 |
| Publisher: | C.Miya |
| Imprint: | C.Miya |
| Pub date: | 09 Mar 2023 |
| Language: | English |
| Number of pages: | 436 |
| Weight: | 635g |
| Height: | 229mm |
| Width: | 152mm |
| Spine width: | 25mm |
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