A Broader Look at Price, Quality, and Value

A Broader Look at Price, Quality, and Value

Paperback (09 Mar 2023)

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Publisher's Synopsis

The present study is an attempt to develop and empirically test the conceptual framework that makes real sense of comparing price-quality-brand image-value relationship and ultimate satisfaction in the product market. The Thesis comprised of six chapters and each chapter is introduced as follows:

Book information

ISBN: 9787098936046
Publisher: C.Miya
Imprint: C.Miya
Pub date:
Language: English
Number of pages: 436
Weight: 635g
Height: 229mm
Width: 152mm
Spine width: 25mm