Publisher's Synopsis
One of America's greatest publicists - responsible for the legendary slogan "Priceless" for MasterCard and the campaign that brought Rudolph Giuliani to New York City Hall - reveals the secrets to successfully closing a business, convincing a customer, motivate a team or get a corporation to recognize our talent. Allen presents a method of proven effectiveness that allows identifying the hidden intention that moves individuals in their consumption and business decisions. It is not only about getting others to buy what we are selling, but establishing deep ties with them that translate into a mutually beneficial and long-term business relationship.
