Publisher's Synopsis
Direct mail, as one of the most internationally utilized marketing tools, has been brought into our daily life for years, no matter where you live. And with the development of printing technologies, especially digital printing, different levels of variable data now can be embedded into print media to greatly increase marketing Return on Investment (ROI), which has been proved by many research papers and reports. Since China enters World Trade Organization (WTO), there are tremendous amount of business and economic activities are taking place in this influential, as well as mysterious country and the number is still dramatically increasing. So how is the current state of direct mail in China? What kind of direct mail exists, who is the frequent user and how direct mails are produced? This book combines research data, interview details conducted with worldwide advertising agency and printing service provides, and thorough data analysis and comparisons to help you get a wide spectrum of insights into Chinese direct mail market, or anyone who may be considering utilizing direct mail for marketing endeavors in China.
