Publisher's Synopsis
Recruiting is the foundation of the U.S. Army's ability to sustain its overall force levels, but recruiting has become very challenging. The author draws on a large body of research on military recruiting and examines tools and resources-including recruiters and recruiting management, selection and eligibility criteria, advertising, bonuses, and pay-that can help the Army meet this challenge. The author suggests that the Army could meet these challenges by taking advantage of recently developed tools to inform recruiting activities, exploring opportunities to improve recruiter productivity, exploiting opportunities to better target the Army's outreach and recruiting resources in different market segments, considering adjustments to recruiter selection policy, redesigning recruiter incentive plans to increase recruiter productivity, and coordinating recruiting and retention resource decisions. This report is one of a series synthesizing
