Design for Cognitive Bias

Design for Cognitive Bias

Paperback (25 Aug 2020)

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Publisher's Synopsis

We humans are messy, illogical creatures who like to imagine we're in control-but we blithely let our biases lead us astray. In Design for Cognitive Bias, David Dylan Thomas lays bare the irrational forces that shape our everyday decisions and, inevitably, inform the experiences we craft. Once we grasp the logic powering these forces, we stand a fighting chance of confronting them, tempering them, and even harnessing them for good. Come along on a whirlwind tour of the cognitive biases that encroach on our lives and our work, and learn to start designing more consciously.

Book information

ISBN: 9781952616051
Publisher: A Book Apart
Imprint: A Book Apart
Pub date:
Language: English
Number of pages: 116
Weight: 191g
Height: 216mm
Width: 140mm
Spine width: 8mm