The User's Journey

The User's Journey Storymapping Products That People Love

Paperback (22 Mar 2016)

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Publisher's Synopsis

Like a good story, successful design is a series of engaging moments structured over time. The User's Journey will show you how, when, and why to use narrative structure, technique, and principles to ideate, craft, and test a cohesive vision for an engaging outcome. See how a "story first" approach can transform your product, feature, landing page, flow, campaign, content, or product strategy.

Book information

ISBN: 9781933820316
Publisher: Rosenfeld Media
Imprint: Rosenfeld Media
Pub date:
DEWEY: 658.8
DEWEY edition: 23
Language: English
Number of pages: 160
Weight: 248g
Height: 152mm
Width: 230mm
Spine width: 11mm