Publisher's Synopsis
95% of all digital projects fail to deliver value.
Why? Because digital is everyone's job. If you think digital is something that you can leave to your IT department to manage then you will never harness its true power. The best companies today bring digital into everything they do. They use it to innovate, to increase profits, to create both a better culture and happier workforce. But they are in the minority.
If you want to grow and evolve on a career or business level, then there is no hiding from digital. Yet leaders who aren't from technical backgrounds are often hesitant about stepping up to digital challenges or getting involved in digital at all. They feel out of their depth and terrified about getting it wrong publicly or wasting money.
This book will teach you a simple, repeatable process that will give you the confidence to ensure that you are in the 5% who get it right, especially if you're not from a technical background.
Richard Godfrey is the IT outsider. He's self-taught. He speaks your language. He joins up the work of leadership teams with their own IT departments for the benefit of the business as a whole. In this book, he shares 5 easy steps to successfully navigate any digital project. So now you have no excuse.
