Publisher's Synopsis
The brilliant Chinese civilisation is a precious heritage to the nation and a great source of inspiration for the artists born in China. What if the traditional culture, which has gone through thousands of years, encounters modern design, or packaging design in particular? Practices have proved that the combination and integration of the two are likely to lead to satisfaction of the client and success of the product in the market. The book, as a collection of 92 projects completed in recent years by Chinese design teams, encompasses everything about this splendid culture that can be applied to packaging design and illustration. The Chinese inspirations involved in each design are introduced in detail.
