Projecting Authenticity Through Advertising

Projecting Authenticity Through Advertising Consumer Judgements of Advertisers' Claims - Research Memorandum

Paperback (01 Jan 2008)

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Book information

ISBN: 9781906422066
Publisher: Hull University Business School
Imprint: Hull University Business School
Pub date:
DEWEY: 659.1019
DEWEY edition: 23
Height: 297mm
Width: 210mm