Publisher's Synopsis
Great business, brands, fashion, art, film, literature, advertising and design are all about brilliantly told stories. Told explains through words and pictures the importance of story and the universal role it plays as the secret of success. Told is about the art of story, not the science. It defines the 20 great principles of storytelling and then shows how they work by weaving them into 30 illustrated short stories that vary in format from poetry to screenplay. It is show, not tell, in action.
