Publisher's Synopsis
The explosive growth of retail over the Internet, is encouraging more small to medium size businesses to consider the benefits of setting up E-Commerce web sites. While there are great and obvious advantages to trading online, there are also many hidden pitfalls that may be encountered when developing a retail website.;This book provides the reader with a practical, step-by-step guide to setting up an E-Commerce site. From the first plans of the site, building the infrastructure through to going online and dealing with customers.
