Charity Marketing

Charity Marketing Delivering Income, Campaigns and Services

4th Edition

Paperback (01 Jul 2011)

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Includes delivery to the United States

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Publisher's Synopsis

Over the last ten years, the need to use and understand a marketing approach has become ever more crucial to every organisation in the not-for-profit sector - and is an aspect of charity management which is still increasing in importance. This book, written by Ian Bruce, examines this topic.

Book information

ISBN: 9781860724596
Publisher: ICSA
Imprint: ICSA
Pub date:
Edition: 4th Edition
DEWEY: 361.76320688
DEWEY edition: 23
Number of pages: 276
Weight: 454g
Height: 155mm
Width: 233mm
Spine width: 21mm