Content Is Currency

Content Is Currency Developing Powerful Content for Web and Mobile

Paperback (12 Feb 2012)

Not available for sale

Includes delivery to the United States

Out of stock

This service is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Publisher's Synopsis

In the digital age, content is no longer confined to the written page. It is spread across web and mobile, taking the form of podcasts, webinars, widgets, and blog posts. Powerful content tells the story of your product or business, but it means nothing if it's not written well, optimized for search and social media, and properly marketed.

In Content is Currency, content strategist Jon Wuebben explains the fine art of content development by utilizing the latest Search Engine Optimization (SEO) and Social Media Marketing (SMM) techniques, and provides you with the tools and strategies you need to get your online content noticed.

Book information

ISBN: 9781857885736
Publisher: John Murray Press
Imprint: Nicholas Brealey Publishing
Pub date:
DEWEY: 658.872
DEWEY edition: 23
Language: English
Number of pages: 264
Weight: 410g
Height: 227mm
Width: 156mm
Spine width: 20mm