The Myth of Market Share

The Myth of Market Share Why Market Share Is the Fool's Gold of Business - Nicholas Brealey Business Briefings

Paperback (31 Oct 2002)

Not available for sale

Out of stock

This service is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Publisher's Synopsis

Big is not always best. The former editor of Wall Street Journal Europe demolishes the cult of size and the myth of market share and offers a serious and highly relevant alternative in today's economic climate - profit leadership - where the corporation should be networked, focused and intensely profitable.

About the Publisher

Nicholas Brealey Publishing

Nicholas Brealey Publishing is an independent publisher with a reputation for innovative and engaging books, and offices on both sides of the Pond. For almost two decades we have been publishing high-quality and thought-provoking business books with international appeal. Over time the list grew to focus also on adjacent fields like personal development and popular psychology and we are now expanding further into narrative non-fiction, notably adventure and travel writing.

Book information

ISBN: 9781857883275
Publisher: Hodder & Stoughton
Imprint: Nicholas Brealey Publishing
Pub date:
DEWEY: 658.4012
DEWEY edition: 21
Number of pages: 128
Weight: 259g
Height: 213mm
Width: 135mm