Publisher's Synopsis
The influence of the media on all our lives is enormous. We all watch films, television programmes and plays, and read books, comics and magazines. We are constantly bombarded with both subtle and blatant advertising techniques telling us how our lives could be vastly improved by submitting to consumerism. But who actually controls the media? Who are the people who give us our information, our books, magazines and videos? And how do they do it? "Media Story" explores all aspects of the various media, looking at the people involved in each industry and the jobs they do. Each book shows, in simple step-by-step sections, how each medium is produced.;Comics and magazines are two of the most popular forms of mass media aimed at young people. This book provides detailed explanations of the design, editorial, marketing, advertising and production processes. The author encourages the reader to adopt a critical awareness of the comics and magazines available. After describing various stages in the production of comics and magazines, he asks the reader to consider what he or she would have done differently. This culminates in two chapters in which the author shows how a group of readers can make a fairly simple comic and magazine. This experiential learning involves something of the departmentalization and co-ordination the author has just described. The author describes the development of comic art into a more serious art form through the advent of the graphic novel. He also tackles the topical issue of advertising aimed specifically at young people - an important source of revenue to all magazines - and encourages the reader to adopt a discerning attitude when he or she is looking at advertising in comics and magazines.
