The Development of Scientific Marketing in the Twentieth Century: Research for Sales in the Pharmaceutical Industry - Studies for the Society for the Social History of Medicine

Gaudillière, Jean-Paul

Hardback (01 Mar 2015)

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Other formats & editions

New: Paperback (07 Feb 2017) ~~RRP 74,92€~~ 73,02€

Publisher's Synopsis

The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.

About the Publisher

Routledge

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Book information

ISBN:	9781848935594
Publisher:	Taylor & Francis
Imprint:	Routledge
Pub date:	01 Mar 2015
DEWEY:	338.476151
DEWEY edition:	23
Language:	English
Number of pages:	284
Weight:	610g
Height:	243mm
Width:	162mm
Spine width:	30mm