Publisher's Synopsis
This block looks at the importance of understanding what users want or need as an inspiration for creative design or inventive thinking and as an important part of turning a good idea into a marketable product or one that meets a human or social need. It demonstrates how some innovative companies gather this information and use it to give them an edge over their competitors. This block also shows how you as an individual could use some simple user-centred techniques to help you develop your ideas.Due to copyright restrictions the DVD material refered to within this book is not available.
