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Crossing the Chasm

Crossing the Chasm

Paperback (28 Aug 1998)

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Publisher's Synopsis

Every year companies gamble away millions and countless hours of technical talent on doomed efforts to market technology products. Filled with practical insights, this landmark book continues to define high-tech marketing and selling.

Book information

ISBN: 9781841120003
Publisher: Capstone
Imprint: Capstone
Pub date:
DEWEY: 658.8
DEWEY edition: 21
Number of pages: 223
Weight: -1g
Height: 230mm