Publisher's Synopsis
This book considers the debate concerning methods that ought to be used in AMT investment decision making. Traditional financial methods seem inadequate to capture the strategic, long-term, competitive benefits that should flow from such investments and various suggestions for taking account of both financial and non-financial factors are reviewed. - - The authors conclude that, typically, proposals, through analytically interesting, are not empirically grounded and so might not be credible to practitioners. A field study of AMT investment decision practices was therefore undertaken involving both a questionnaire survey and a series of case studies of AMT decisions. The authors draw conclusions about the state of AMT decision making and use these conclusions to develop a revised decision making model. This model is therefore carefully grounded in practice while incorporating both the analytic hierarchy process (to handle superordinate and subordinate decision criteria) and fuzzy set theory (to deal with vague, uncertain or ambiguous data).
