Publisher's Synopsis
In a world chasing quick wins and superficial fixes, the real power of brand and business strategy often gets drowned out by the noise. But here's the hard truth: half of small businesses don't make it past the first three to five years-the so-called 'make-or-break' period of strategic planning. And a staggering 80% of these failures boil down to overhyped brand and marketing tactics that promise much and deliver little.
Businesses fall into the same traps: lack of strategic know-how, blind trend-chasing, and a short-sighted obsession with quick profits. These hidden mistakes don't just stall growth-they lead to burnout, quiet quitting, and ultimately, collapse. The good news? They're entirely avoidable with the right knowledge.
Running a business shouldn't suck the life out of you- it should fuel it, inspiring you, your team, and your customers to thrive.
So, what makes this book different from the usual same old?
- Many exceptional marketing books stick to a narrow focus.
- Renowned professors' manuals? Packed with technical jargon and far too academic to feel approachable (can't blame you).
- Online guides give you the 'how, ' but rarely the 'why' or 'what to do next" when 'how' doesn't work.
- Authority books? They tease you with partial insights, only to upsell expensive services later.
'From Purpose to Profit' isn't just another marketing manual.
It bridges the gap between surface-level guides and intimidating textbooks, delivering a practical, modern business guide that combines strategy, psychology, and 20 years of award-winning business expertise.
This is your blueprint for turning stress into satisfaction, packed with the tools and insights to rewrite the rules and forge a path where failure is not an option. An all-in-one solution introducing you to the foundations of business, brand, marketing, and communication strategies-the ultimate shield against the mistakes that sink so many businesses.
The best part? It's not going to be yours.
Whether you're a newbie navigating your first venture or a seasoned entrepreneur looking to level up, this guide has got you covered. Perfect for small-to-medium-sized businesses, ambitious start-ups, entrepreneurs crafting winning business plans, as well as business coaches and consultants.
Heads up: The guide includes examples from industries like alcohol, tobacco, and sexual wellness-skip it at your own risk if these don't vibe with you.
