Ogilvy on Advertising

Ogilvy on Advertising

Paperback (02 Feb 2023)

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Publisher's Synopsis

David Ogilvy is 'The Father of Advertising' and in this new format of his seminal classic, he teaches you how to sell anything.

'The most sought-after wizard in the advertising business.' Times Magazine

From the most successful advertising executive of all time comes the definitve guide to the art of any sale.

Everything from writing successful copy to finding innovative ways to engage people and from identifying with your audience to the various ways to sell a lifestyle, Ogilvy on Advertising looks at what sells, what doesn't and why. And, in doing so, he teaches what you can do to sell the most brilliant item of all... yourself.

From a titan of not just the advertising industry, but the business world, this book is David Ogilvy's final word on what you're doing wrong in any pitch and how you can finally fix it.

Book information

ISBN: 9781802794960
Publisher: Headline Publishing Group
Imprint: Welbeck
Pub date:
DEWEY: 659.1
DEWEY edition: 23
Language: English
Number of pages: 342
Weight: 250g
Height: 129mm
Width: 199mm
Spine width: 36mm