Publisher's Synopsis
Open For Business: Fundamentals for Today's Business is written by educators with both corporate and academic experience. This introductory level business textbook provides all of the necessary information in an easy to read and retainable format.
Written in an easy to read format, Open For Business: Fundamentals for Today's Business focuses on corporate scenarios and applications that provide readers with practical, usable advice in addition to high-end concepts and theories.
Available in print and eBook formats, Open For Business: Fundamentals for Today's Business:
- Is practical! The book explains business basics through examples and practical advice so students can start using learned concepts right away.
- Is logical! The text provides a logical introduction to business; basic concepts that can build on one another and lead to more advanced business concepts or be used as independent units.
- Is student friendly! Learning Objectives and Opening Story vignettes introduce the reader to important concepts they will encounter in each chapter.
- Is accessible! A running glossary in the margin provides the reader with easily accessible material.
- Gauges comprehension! Chapter Summaries, Review Questions, Discussion Questions, and References reinforce the concepts learned and encourage readers to test their comprehension of concepts.
