Publisher's Synopsis
The new text focuses on professional sales in Meetings, Expositions, Events, Conventions and Groups. It fills needs expressed by the academic community such as (1) the need for a 'hands-on' text, (2) for a text to follow the existing ones, and (3) a text that can be used by 'technically' oriented programs and/or community college programs where there is little emphasis on 'theory' and the primary focus is on application. This new text covers sales from the perspective of hotels, venues, and destinations for Meetings, Expositions, Events, Conventions and Groups.This book provides an overview how hotels, venues (including catering facilities), and destinations sell their services and products, along with addressing the sales process. Content would be specific to the hospitality industry, while using subject matter unique to the world of sales.
