The Popularity Illusion

The Popularity Illusion Why Status Is Toxic but Likeability Wins All

Paperback (21 Jun 2018) | English

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Synopsis

Who doesn't want to be more popular? Popularity expert Professor Mitch Prinstein shows that perhaps we should be careful what we wish for ...

Surely a person's popularity, be it at school, work or on social media, is the best predictor of how happy and successful they will be? The truth is actually much more complex and is based on millennia of human evolution. In this impeccably researched and highly entertaining book, Professor Mitch Prinstein reveals that there are two very distinct types of popularity: the first based on status and the second based on likeability. Whilst we may be hardwired to crave status, only one of these types will really get you where you want.

Based on two decades of research into the human psyche and genetic make-up, The Popularity Illusion reveals the science behind what popularity is and why we care about it so much - even if we don't think we do. Investigating social media phenomena, playground cliques and work place politics, Professor Mitch Prinstein explores how popularity taps into our basic need to survive and examines the surprising links to our health and lifespan, offering important insights for all of us about how we can cultivate the right kind of popularity of ourselves and our children.

An enlightening read on a topic that has fascinated us for centuries, The Popularity Illusion will show you how popularity influences your life in unexpected ways.

First published in hardback as Popular: Why Being Liked is the Secret to Greater Success and Happiness.

About the Publisher

Vermilion

Vermilion

Covering the areas of personal development, health, diet, relationships, psychology and parenting, Vermilion’s titles combine cutting-edge research with reassuring, straight forward strategies to motivate, instruct and comfort. With authoritative, practical and inspirational advice from respected authors such as Oliver James, Tim Ferris, Gina Ford, Dr Atkins, Edward de Bono, Dr Phil McGraw, Lynda Field and Judi James, Vermilion books really change lives.

Book information

ISBN: 9781785040559
Publisher: Ebury Publishing
Imprint: Vermilion
Pub date:
DEWEY: 303.327
DEWEY edition: 23
Language: English
Number of pages: xiv, 300
Weight: 224g
Height: 127mm
Width: 196mm
Spine width: 21mm