Publisher's Synopsis
Learn how to make your design skills pay with this enlightening, engrossing, no-nonsense guide to visual creativity in the real world. Passing on the lessons of a lifetime in graphic design practice and education, Phil Cleaver shows you how to create the best portfolio, impress at interview, develop strong client relationships, and produce great work in the studio. Enriched with quotes and advice from some of the best and brightest in the industry, this book is where you will find out what they didn't teach you in design school.
"There is a sea of books aimed at students produced every year. Most are overly complex and illustrated with unnecessary eye candy. Few are logical, legible, sensible, affordable and (above all) helpful for a young designer taking their first steps into the design jungle following the comfort of university. But Phil Cleaver's book has all that and more. Keep it in your bag, by your bed or on your desk: you won't regret it" - Mike Dempsey
