Frugal Innovation

Frugal Innovation How to Do More With Less

Paperback (04 Aug 2016)

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Synopsis

CMI Management Book of the Year Award 2016 With a Foreword by Paul Polman, CEO, Unilever. Frugal innovation is a way that companies can develop high-quality products and create more value with limited resources. In today's cost-constrained environment, companies in the developed economies are seeking new routes to long-term business success - while also appealing to cost-conscious and environmentally-aware consumers. With an estimated trillion-dollar global market for sustainable products, and with potentially huge cost savings to be gained, frugal innovation is revolutionising business and reshaping management thinking. This seminal book gives an overview of the principles, perspectives and techniques behind frugal innovation, connecting with key contemporary business concepts such as the sharing and circular economies and the maker movement. It offers a blueprint for leaders and managers in companies of all sizes and across all sectors on how to profit from doing business frugally. Based on the authors' six key principles of frugal innovation, and packed with targeted advice and recommendations for business functions such as R&D, operations, HR and sales, Frugal Innovation is a masterclass in the art of doing more with less.

Book information

ISBN: 9781781257609
Publisher: Profile
Imprint: Economist
Pub date:
DEWEY: 658.4063
DEWEY edition: 23
Language: English
Number of pages: xx, 252
Weight: 217g
Height: 131mm
Width: 198mm
Spine width: 23mm