Publisher's Synopsis
The 8 Stories for Businesses and Professionals is a very accessible guide to storytelling in a business, NGO, or entrepreneur-driven context. Free of clichés and dime-store advice, the book seeks to dispel pop culture conclusions about what a story is and isn't. In addition, in clear and concise language, the book outlines The Base, The Maker, The Vision, The Product, The Springboard, The Morale Builder, The Capsule, and The Talk which make up the 8 story formats that anyone in any organization will ever need to rely on. The book condenses insights from South Asia's most popular creative writing workshop all into one volume that inspires and, most importantly, prompts the reader to find his or her own stories, transforming the way that ideas and brands are introduced, promoted, and marketed. It's an invaluable resource for anyone interested in story structure, in or outside the world of business, no matter what their previous writing or presenting experience might be.
