Publisher's Synopsis
Digitalization has created a frenzy in today's technologically driven world. The blockchain is going like hot cakes that has a lot to offer in the field of digitalization, even though it has not been much time since blockchain technology was introduced to the business world. The way we view cryptocurrency, there is no surprise how the blockchain revolution has engulfed the entire technological and business spectrum. It seems talk about blockchain and cryptocurrency has increased since the last few years. It doesn't matter which industry or business you operate, very soon blockchain technology will affect the entire business landscape. It is important to understand where blockchain is going and how it will help industries and business. Businesses used to face a lot of trouble in the past as far as funding was concerned. Perhaps the biggest impact of ICOs on the business scene is the way in which startups can now be funded. A remarkable and significant shift can be seen from IPOs and other more traditional venture capital models to the innovative ICO model. This gives way to liquidity and growth capital, with a shift of focus from equity holders to token holders. ICOs are effective in fundraising efforts, considering entrepreneurs can just go straight to people like us and convince them to invest in their ideas and concepts.This book is a how-to guide for Blockchain Advisors, Blockchain Strategists and Business Owners who are looking to understand what is required to take their Blockchain idea to the market so that they can acquire funding from the investors or how to adopt this technology into their existing business to attract more investors. Also, this book is NOT a technical How-To Guide on which blockchain technology is best for your business. This book is written to provide you step-by-step guide on what is required for you to be successful in your own ICO process and raise funds. I have reviewed hundreds of ICOs in the last 2 years and found a very specific pattern which makes an ICO super successful and not so successful. This book highlights all those distinctions which you can use and apply in your own business to ensure you have all that it takes to be successful.
