Publisher's Synopsis
Start-up businesses have their own special vocabulary which a founder, funder, vendor, employee or director must understand and use with skill. Speaking fluent start-up is particularly important when seeking external investors or sophisticated industry partners. This glossary of start-up terminology definitions was prepared by Julie Garland McLellan. It is a good humoured guide to, and not a definitive legal ruling on, the current commonly understood meaning of the terms included. Julie Garland-McLellan is a company director and chairman with experience on a range of not-for-profit, public sector and commercial boards, both listed and private. She has experienced start-ups, turnarounds and everything in between!
