Publisher's Synopsis
The concept of marketing arose through fear, rituals, traditional, spiritual and superficial analysis and steadily achieved the level of contemporary and modern marketing (which is a kind of reverse osmosis).The book basically unveils the secrets of marketing through ancient wisdom and explains about the concept of marketing routed through religious and sacred needs of people. Marketing has been remained as one of the major factor since ancient time among the people of different civilizations in the world. It has been used as an important tool of negotiations and allies formation. The word marketing itself had different names in the past which is continued till present and would be available in future. In actual, marketing is an impressive social phenomenon which tries to attract people to form a relationship. The book covers concept of marketing, sustainable marketing mix, RM-SM models, Life Cycle Umbrella, CRM, Marketing Strategies, Product Designing, SITS (Segmentation Integration, Targeting Sustainability), and trends in modern marketing. Several examples have been given and cases have been discussed to clear the ideas and topics in simple and understandable way to become a true marketer. The book also covers syllabus of introduction to marketing and marketing management.ABOUT AUTHOR & EDITOR Dr. Chiranjib Kumar (PhD in Tourism & Hospitality, UGC-NET, MTM, BTS, FOM, PIDT, CAT), is a noted academician, trainers, and dynamic researcher in tourism and hospitality domain. He has extensive experience of tourism and hospitality industry. His books on, 1.Marketing: Art of Human Integrity & Social Consciousness 2.Front Office Operation 3.Event Management 4. Relationship Management in Tourism & Hospitality 5.Introduction to Tourism & Hospitality 6. Tour Guiding 7.Ecotourism Planning Development and Marketing, are some of the best book on tourism and hospitality services. At presents he is associated as Professor with Govt. University, Ethiopia under Ministry of Higher Education. He has published 12 books and a large number of qualitative research papers, articles, case studies and reviews on tourism and hospitality subjects. He has also presented a large number of research papers in international and national conferences. He believes in implementable research, holistic education, effective tourism modeling and entrepreneurship development.
