Publisher's Synopsis
Whether you work in an historic house, a regional museum, a Main Street organization, for the Visitors' Bureau or run your own business, Create Successful Walking Tours will help you find appealing ideas for programs, and show you how to design tours and market them effectively to the right audiences.
Create Successful Walking Tours covers:
- How to choose the best theme and structure for your tour
- What to do if you're completely out of ideas
- How to find background information and uncover the quirky details that make your tour shine
- How to construct an itinerary including how to sequence stops, ensure continuity and manage your material
- How to staff the tour
- How to handle administrative issues such as reservations, ticketing, equipment and customer questions
- How to price your tour
- How much to pay guides and helpers
- How to handle profit sharing with venues and other organizations
- How to market and promote your tour without breaking the bank
- How to avoid the myriad of potential tour day problems
Create Successful Walking Tours also includes sample documents you can adapt and modify including:
- Duties and compensation agreement for guides
- Collaboration agreement
- Payment demand letter
- Press release
- Gift certificate
- Customer survey
- Executive summary
The material is presented in an easy-to-follow format that allows you to document your process as you go, which will make planning your next tour a piece of cake.
Learn to create tours that people will gladly pay to attend. Breathe new life into your destination's or attraction's offerings and marketing. Build a successful and rewarding business around helping people discover and explore your town. Create Successful Walking Tours will show you how!
