Publisher's Synopsis
Attitude can reflect an individual entrepreneur's behavior to evaluate whether what positive or negative psychological factors to influence the entrepreneurs how decide to choose to the behavior for whose entrepreneurial activity and the commercial use of whose research knowledge.The social norms of science which traditionally profit making intention motives are beginning to influence to entrepreneur individual psychology. Thus, it brings this question: How does which combine the economic and psychological perspectives to influence any entrepreneur individual behavior?In economic approach, I feel that human and social capital and expected benefits factors will influence the entrepreneur individual attitudes, perceived behavioral control and social norms of psychological factors to decide how to choose whose academic entrepreneurial intentions to do whose individual behavioral outcome to attempt to solve any barriers to achieve whose academic entrepreneurship behavior.Thus, the psychological factors of attitudes, social norms and perceived behavioral control should be seen as entrepreneur personal intention predictors. Whereas the economic variables refer to external environment influence factors of intention predictors, so called background factors. As such background factors are proposed to affect intentions via the psychological factors. Thus, economic variable factors seem as predictors of attitudes and perceived behavioral control because I believe economic variable factors can be more influential to entrepreneur personal psychological attitude change how to decide to change whose activities to adapt any economic environment to do whose entrepreneurial intention behavior consequently. For example, background ( economic) factors, such as perceived environmental dynamism ( e.g. industry opportunities) or individual skills predict corporate entrepreneurial intentions ( intentions to act entrepreneurially within existing small and newly established companies) indirectly via attitudes and perceived control, but not via social norms.Some psychological research on attitude formation identified several factors as important determinants of behavioral attitudes. For example, the entrepreneur prior behavioral experiences connected with the target behavior, either made during one's own past behavior ( comparable to human capital factors) or made via networks (comparable to social capital factors) are deemed important. Thus, the entrepreneur's positive outcome expectation of beliefs about the likely consequences of a certain behavior result in positive attitudes regarding this behavior when these consequences are valued. ( e.g. financial gains ) are comparable to expected consequences that are indeed valued . ( i.e. financial gains ) are most likely seen as something positive.
