Publisher's Synopsis
-Ideas Recommendation Ethnographic consumer behavior research is for video camera recording to product manufactuers at homeIt seems face reading technology can predict whether the consumer likes or dislikes these confectionery foods, chocolates, sweets or juice, soft drinks liking ratings to measure whether sugar element is excess or less from young consumers' face expression, such as enjoying or not enjoying of feeling, smile or no smile response. Product manufacturers) will be compared to be more difficult to detect consumers 'emotion. Because consumers need to spend more time to attempt to use their new innovative products. It seems product manufacturers can't use face reading technology to detect consumers' emotion in the short time immediately. For example, internet, word-web software technologicalsoftware development products, space exploration high technologicalresearch products, such as space mining of resources machines, satellite navigation system etc. high technological space products, even homeuseful technological electronic products, such as mobile phones, washing machines, televisions, laptops as well as entertainment products, such as high speed sport cars or slow speed private cars. Foranother example, such as shirts, shoes, furniture, toys, tooth pastes etc. home essential products. These essential home product and high technologic product manufacturers who need to continue to innovate their old style products to follow consumers' taste to invent new style products to be accepted to their fresh taste.It seems that manufacturers need to spend a long time to touch consumers' feeling whether whose old style technological products which are still accepted to them to use or not. Hence, it also seems that a consumer decides to buy these high technological innovation products, individual buying behavior isn't performed to show who must accept to use these high technological innovation products, whose emotion is performed to attempt to use and who is not sure that whether who feels satisfactory to consume to use this high technological product for a long time. When he/she uses this technological product for a long time, it is possible that who will feel it was not valuable to buy it before.Of particular interest is the use of machine vision technology andcomputers to image and analyze facial expressions and bodily gestures.
