Publisher's Synopsis
In today's fast-paced retail world, consumers face an overwhelming array of product choices, and retailers are constantly seeking new ways to steer their purchasing decisions. Behavioral Retail Operations: Tactics to Win Customers delves into the intricate relationship between consumer psychology and strategic retail tactics. Drawing on decades of research, the authors explore how factors such as pricing, promotions, and store layout influence shopper behavior in both physical and online settings. From understanding the subtle psychological effects of price framing to uncovering how sensory elements like music and color shape the shopping experience, this monograph provides a comprehensive look at the tools retailers use to maximize profitability. Offering a deep dive into the art of influencing consumer behavior, this monograph is essential for both researchers and practitioners aiming to bridge the gap between theory and real-world retail strategy.
