Principles of Business, Marketing, and Finance

Principles of Business, Marketing, and Finance

First Edition, Student Textbook edition

Hardback (10 Nov 2015)

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Publisher's Synopsis

Principles of Business, Marketing, and Finance is a contemporary text that presents the business concepts that are vitally important in today's workplace. The basics of business, marketing, and finance are introduced in an easy-to-understand manner that helps students connect the concepts to their everyday life.
By studying this text, students will learn the basic principles of commerce, which can help them become valuable employees and responsible citizens.  Personal finance information is also presented to help students become knowledgeable consumers and financially literate individuals.

Book information

ISBN: 9781631264559
Publisher: Goodheart-Willcox Publisher
Imprint: Goodheart-Willcox
Pub date:
Edition: First Edition, Student Textbook edition
Language: English
Number of pages: 560
Weight: 1415g
Height: 276mm
Width: 216mm
Spine width: 25mm