Publisher's Synopsis
Nonprofit organizations are dedicated to their causes and achieving their goals, but revenue remains the key to growth. Veteran fundraiser Steve Thomas will show you how to approach donors to build mutually beneficial relationships by emphasizing their desires over your nonprofit's. In Donoricity, Thomas shares strategies that will not only create more goodwill with donors than simply treating them as ATMs but will create deep relationships. Fundraising is a highly competitive field, and the best way to make yourself stand out from the crowd is by focusing on the donor and the difference they make, using specific, concrete messaging. By applying the principles and strategies in all your fundraising communications-from newsletters and social media posts to direct mail and digital email campaigns-you will create long-lasting partnerships with donors that will build your organization's future.
