eBook (01 Oct 2010)
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This book is the fourth book in the Essential series following Layout Essentials, Typography Essentials, and Packaging Essentials. It outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.
| ISBN: | 9781610580687 |
| Publisher: | Rockport Publishers |
| Imprint: | Rockport Publishers |
| Pub date: | 01 Oct 2010 |
| DEWEY: | 741.6 |
| DEWEY edition: | 23 |
| Language: | English |
| Number of pages: | 1 online resource (208 ) |
| Weight: | -1g |
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