Publisher's Synopsis
In Professional Photography, renowned photographer Don Giannatti guides readers through the transition from `weekend warrior' to professional photographer. He discusses creative skill, and covers important - and often overlooked - topics such as developing a detailed business plan, buying the right equipment, building a client base and managing finances, and guides readers through marketing techniques and developing marketing plans on a genre-by-genre basis. Giannatti covers all bases, ensuring readers have the tools they need to succeed in selling their craft.
