Publisher's Synopsis
This book will take an in depth look at what firms can do to pioneer and successfully execute disruptive innovations. It will discuss how and where innovations arise, why many innovators fail to capitalize on their initial advantage, and the strategies that firms can adopt to profit from their innovations.
The book will also explore why once great innovative enterprises often fail to adapt to the disruptive innovations of others, and what an enterprise can do strategically and organizationally to avoid becoming the next corporate dinosaur. This book is intended for a broad audience including students and professors in graduate business schools, and practicing business executives. The goal is to inform management practice and help current and future business leaders navigate through the competitive storms unleashed by technological change.
