Consumer Psychology in Behavioral Perspective

Consumer Psychology in Behavioral Perspective

Paperback (01 Jan 1990)

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Publisher's Synopsis

Without arguing that behaviorist explanations are better than those of cognitivism, Foxall (psychology, Cardiff U., Wales) explores the contribution to consumer research of the experimental analysis of behavior, in which the causation of behavior is attributed to factors external to the individual. Cognitive explanations, which ascribe observed act

Book information

ISBN: 9781587982408
Publisher: Beard Books
Imprint: Beard Books
Pub date:
Language: English
Number of pages: 244
Weight: 332g
Height: 216mm
Width: 161mm
Spine width: 16mm