Packaging Strategy

Packaging Strategy Winning the Consumer

Hardback (02 Jul 1996)

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Publisher's Synopsis

A kaleidoscope of perspectives for packagers and marketers. Among them are research to ensure successful packaging, solid waste and environmental trade-offs, copycat packaging, why a package should be red and white, the role of design, and the consumer side.

Book information

ISBN: 9781566762984
Publisher: Taylor & Francis
Imprint: CRC Press
Pub date:
DEWEY: 658.564
DEWEY edition: 21
Language: English
Number of pages: 179
Weight: 490g
Height: 279mm
Width: 216mm
Spine width: 20mm