Publisher's Synopsis
This revised edition bridges the gap between the principles of retail buying and merchandising mathematics and the actual application of these concepts. The book simulates the experience of a new buyer in a fictitious store and provides instructions for researching the markets and trends. Students can choose to be a buyer for juniors, mens wear, childrens wear or home fashion/giftware. They determine the customer profile, project sales, and plan beginning-of-the-month stock requirements and markdowns to complete a six-month buying plan. The simulation prepares students for a trip to the market, including setting up appointments, visiting a buying office and writing actual purchase orders. Perrys Department Store also includes a CD-ROM that students can use as a computer workbook to complete the simulation. New to This Edition:Chapter on product development plansChapter on careers provides insight into job opportunities in retail buyingList of Web site resourcesCompilation of retailing formulas from the textCD-ROM Features:Industry statistics and a manufacturers line list or catalogue for each industryForecasting information from The Doneger GroupExcel worksheets from the text with embedded formulasText Features:Instructors Guide includes a syllabus for a fifteen-week course; chapter objectives, teaching tips, discussion questions, and completed worksheets for each chapter; and midterm and final exams
