Business on the Edge

Business on the Edge How to Turn a Profit and Improve Lives in the World's Toughest Places

Hardback (01 Aug 2024)

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Publisher's Synopsis

A road map for how businesses can grow and make money while reducing poverty and conflict in some of the world's most challenging environments

Many companies worry that expanding into emerging markets is a risky-and even dangerous-move. Professors Viva Ona Bartkus and Emily S. Block see things differently. They argue that by entering markets in the world's frontline regions-areas stuck in cycles of violence and extreme poverty-businesses can actually create stability and expand opportunity for communities and corporations alike.
From helping Colombian farmers transition from growing coca to produce to disrupting human trafficking rings by creating more construction jobs in the Philippines, Business on the Edge proves that businesses can make money while advancing corporate social responsibility, environmental conservation, and social justice. Partnering with groups including multinational companies, NGOs, and the US military, Bartkus and Block outline their process for generating opportunities, detailing their successes and failures in launching over eighty growth-oriented business solutions in thirty countries.
Bridging the gap between academic research and real-world experience, Business on the Edge shows how businesses can reduce risks, cut costs, and increase profits, all while creating economic opportunities that transform communities.

Book information

ISBN: 9781541604209
Publisher: Little, Brown
Imprint: Basic Books
Pub date:
DEWEY: 658.0091724
DEWEY edition: 23
Language: English
Number of pages: 272
Weight: 464g
Height: 242mm
Width: 162mm
Spine width: 28mm