Publisher's Synopsis
This Mentor's Guide features instructions to teach young entrepreneurs (grades K-12) the fundamentals of business through hands-on exercises in "Lemonade Alley Kidpreneur Challenge, 10 Sessions for Young Entrepreneurs to Invent a Kid-Biz for a Lemonade Alley Event". Mentors can prepare kidpreneurs for a Lemonade Alley(R) Kid-Biz Challenge or to create a lemonade stand business on their own. At Lemonade Alley Events, kids create recipes, build lemonade stands and sell lemonade for charities of their choice. Teachers and mentors are invited to use this entrepreneurial curriculum in classrooms, after school programs and in business mentorship environments to help young entrepreneurs from elementary school to teen entpreneurs learn the art of business. Included in this curriculum: Build a business team, create a big idea, choose a charity, name a business, create a slogan, learn food safety, invent a product, create an extra "up-sell" product, create a brand, define customers, create sales goals, learn banking, create a StoryTree(R) 1-Page Business Plan, create a special offer, tweet your story, design a menu, design a customer process, create advertising, create a sales pitch, prepare for interviews and Lemonade Alley Competition Day Forms. If there is no Lemonade Alley competition near you, the booklet contains information on where to go to get the materials to hold your own Lemonade Alley Contest (see http: //lemonadealley.com).
