Publisher's Synopsis
Health and fitness fads come and go all the time but unfortunately not all of them are worth your time and effort. Some of them don't work, some of them are over-hyped and some of them are just plain dangerous. But 'functional strength' is different. While functional strength is very much in vogue right now, it's not a 'fad' by any means. In fact, functional strength is the opposite of a fad and it's a step in the right direction for all of fitness. That's because functional strength take it all back: takes it all back to the reasons that most of us started training in the first place. Or at least the reasons we should be training. When you train for functional strength and fitness, everything becomes easier: from opening a jam jar, to helping a friend move furniture, to getting out of bed in the morning. And if you want to train for your appearance as your first priority? Well then this is still the right way to go: because when you train for strength and power, you look much better. Don't believe me? Then think about it logically: the reason that humans find healthy people attractive is because we assume they have better genetics and are better able to protect themselves and their families. Someone with functional strength really can do all those things and really is healthier - so they send all of those unconscious signals that make them more attractive to the opposite sex! Learn how to build strength that will not only improve everyday life, but also your appearance.
