The Digital Marketing Handbook

The Digital Marketing Handbook Create a Simple Strategy and Grow Your Business Online

Paperback (20 Jun 2024)

Save $5.41

  • RRP $28.69
  • $23.28
Add to basket

Includes delivery to the United States

10+ copies available online - Usually dispatched within two working days

Publisher's Synopsis

From strategist, speaker and podcaster Alice Benham comes The Digital Marketing Handbook - an expert guide covering the fundamentals of marketing, filled with case studies and interviews with industry insiders.

There's so much marketing expertise out there but how should people know what to listen to? How to implement it? Or where to start? By covering the fundamentals of marketing, this book will act as a north star for small business owners looking to grow. Like Alice herself, the book is honest, practical, engaging and actionable - no fluff or complication allowed - and will help you build a community, get visible and make sales. Rooted in theory but with real-life experiences and case studies from entrepreneurs who have made digital marketing work for them, the book will leave you with the clarity and systems to take your business to the next level. An indispensable resource for small business owners, freelancers, entrepreneurs and marketing students.

Here's what to expect from the book:
Proven and practical expertise
Clear definitions (no jargon!)
Quick tips
Examples and case studies
Insights from trusted experts
Chapter summaries for easy reminders
Action steps for every topic

Book information

ISBN: 9781529431476
Publisher: Quercus Publishing
Imprint: Laurence King Publishing
Pub date:
DEWEY: 658.872
DEWEY edition: 23
Language: English
Number of pages: 240
Weight: 436g
Height: 201mm
Width: 147mm
Spine width: 20mm