Publisher's Synopsis
The first text on scenario planning to detail different ways of using scenarios in business decision-making. Written by a top expert on scenario planning, it covers the possible uses of scenarios, their intended outcomes & benefits and exactly how organisations can facilitate scenarios as a change management process. It offers detailed guidance on how to apply and use scenarios in a practical way. The processes, exercises and workshops described have been used effectively in organisations across industries and countries for over 10 years. The application potential for scenarios is nearly endless: corporate strategy planning, annual business planning, environmental planning, ecosystem planning, climate change, pandemic response, and more. This provocative book explains how to move beyond mere scenario creation, and connect ideas to action.
