New Power How It's Changing the 21st Century - And Why You Need to Know

'An essential lens to use when thinking about how the world has changed, how to spread ideas or start a movement, or create change.' Richard Branson

Two visionary thinkers examine the defining issue of our time: how the nature of power has changed, and how this 'New Power' is already shaping our future.

For most of human history the rules of power were clear: power was something to be seized, and then jealously guarded. Under this 'Old Power' we lived in a world of rulers and subjects.

Now, we all sense that something has changed. From #MeToo to Harvey Weinstein; Corbyn to Trump; from YouTube sensations to darker phenomena such as the emergence of ISIS - in our new hyper-connected world, ideas and movements can spread and flourish with astonishing force and speed.

In New Power, Jeremy Heimans and Henry Timms confront the biggest story of our age and trace how New Power is the key to understanding where we are and will prosper in the 21st Century.

Drawing on examples from business, politics, popular culture and social justice, as well as case studies of organisations like LEGO and TED, they explain the forces that are changing the course of our age.

In a world increasingly shaped by New Power, this book will show you how to shape your future.