In The Art of Doing Business in China, author Laurence J. Brahm applies Sun Tzu's Art of War, the ultimate guru's statement of military strategy, and the Thirty-six Strategies, a collection of sayings which capsulize strategic prowess in ancient Chinese history, to modern-day negotiating situations in China, both commercial and political. The stories in the book, all based on actual happenings, will not only amuse but will provide hope to the many foreigners engaged in the often drawn-out and frustrating process of negotiating a deal in China.
Negotiating a deal in China requires patience-a well-known Confucian virtue; persistence-something which comes with time; and survival instincts-something acquired through persistence. For the uninitiated, negotiations in China may come as a culture shock, laced with frustration. For the experienced China trade negotiator, it is a never-ending learning process. For both parties, the secret to negotiating in China may well lie in a knowledge of the military ploys described in China's ancient classics.
Laurence J. Brahm is an American-born global activist, author, pioneer social enterprise entrepreneur, political-economist, international mediator, and lawyer based in Beijing. He is the founder of Himalayan Consensus, a NGO, and the African Consensus Movement, both dedicated to protecting ethnic diversity through sustainable economics. Brahm is also founder and CEO of Shambhala Serai, one of Asia's first social enterprises.
Publisher's note for the printed edition: in order to be more enjoyable during reading, this book is in 5.5" x 8.5" format. In the same spirit, the paper is cream-colored, which causes less fatigue to the eyes than white paper. All our publications are carefully crafted, both in terms of typography as well as design.
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